Three women wearing F'90 Atlas Lions jerseys at sunset on a Marrakech rooftop with the Koutoubia minaret in the distance
The 2026 Collection

Wear Morocco. Feel the Pride.

F'90 is the Moroccan streetwear label built on football culture. Premium pieces designed for the generation that wears its pride loud.

COLLECTION OUT NOWF'90WORLD CUP 2026DIMA MAGHRIBCOLLECTION OUT NOWF'90WORLD CUP 2026DIMA MAGHRIBCOLLECTION OUT NOWF'90WORLD CUP 2026DIMA MAGHRIBCOLLECTION OUT NOWF'90WORLD CUP 2026DIMA MAGHRIB

Our Story

01

F'90 started with a simple idea. Moroccan pride deserves a wardrobe of its own. Not a souvenir jersey. Not a flag thrown over the shoulders. A real clothing brand made by Moroccans, for the streets, the stadiums and everywhere in between.

02

This collection is our love letter to the country. Atlas green, flag red, desert gold and ivory. Cuts inspired by the cafés of Casablanca, the medina of Fes and the rooftops where every match is lived like a final. Trendy, premium, made to last beyond the World Cup.

“When you wear F'90, you are not just buying a tee. You are joining a generation that wears Morocco with pride, confidence, and style.”

Identity

Made in Morocco

Availability

Limited Drops

Quality

Premium Fabrics

The Starting Eleven

Choose Your Number.

Eleven jerseys. One formation. Tap a player to step into the lineup and dress your matchday identity.

Tap to select
F'90 · WC26

#NjibouhaF'90

SHOW YOUR PRIDE NOW !

FIFA World Cup 2026

Share your picture wearing the jersey and show Moroccan pride. #NjibouhaF'90 .

F'90 Atlas Lions red jersey number 2 shown front and back

Collection is out now

THE 26 COLLECTION IS OUT NOW.

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